{"id":77,"date":"2015-08-03T10:44:54","date_gmt":"2015-08-03T13:44:54","guid":{"rendered":"http:\/\/www.temperim.com\/blog\/?p=77"},"modified":"2021-05-19T13:57:09","modified_gmt":"2021-05-19T16:57:09","slug":"um-botao-pode-fazer-a-diferenca","status":"publish","type":"post","link":"https:\/\/temperim.com\/blog\/um-botao-pode-fazer-a-diferenca\/","title":{"rendered":"Um bot\u00e3o pode fazer a diferen\u00e7a!"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Hist\u00f3ria conhecida:<\/em> Voc\u00ea t\u00e1 afim de comprar algo e sem sair de casa, procura em diversas lojas e acha um pre\u00e7o bacana (afinal, a internet est\u00e1 ai para romper as dist\u00e2ncias e os pre\u00e7os, n\u00e3o \u00e9?). Mas na parte do pagamento \u00e9 preciso adicionar mais e mais informa\u00e7\u00f5es. D\u00e1 at\u00e9 um desanimo e, muitas vezes, um \u201cah, outra hora fa\u00e7o isso\u201d.<!--more--><\/p>\n<p style=\"text-align: justify;\">Anos atr\u00e1s, a Amazon j\u00e1 se atentava a isso e patenteava o click-to-buy, mas ainda hoje muitos e-commerces n\u00e3o utilizam o servi\u00e7o, seja por quest\u00f5es burocr\u00e1ticas\/regulamentares (s\u00e3o necess\u00e1rias algumas certifica\u00e7\u00f5es para isso) ou mesmo n\u00e3o aproveitarem as oportunidades disso.<\/p>\n<p style=\"text-align: justify;\">N\u00e3o preciso falar de como estamos conectados em 2015, das novas oportunidades que nascem a cada dia e tamb\u00e9m de como os nossos smartphones est\u00e3o virando nosso \u201ccontrole\u201d, facilitando como fazemos pagamentos, pedimos um t\u00e1xi, uma pizza, conhecemos pessoas e blablabla.<\/p>\n<p style=\"text-align: justify;\">Mas justamente pensando nesse mundo conectado e m\u00f3vel, empresas est\u00e3o se movimentando para deixar ainda mais r\u00e1pido e f\u00e1cil a maneira com que compramos. Antes de entrar no detalhe, \u00e9 legal acompanhar essa evolu\u00e7\u00e3o e como as coisas se encaixam: as buscas por mobile ultrapassando as feitas pelo desktop, \u201cboom\u201d dos apps de chat, o \u201cboom\u201d dos pagamentos m\u00f3veis, transfer\u00eancias banc\u00e1rias podendo ser feitas pelo Snapchat, pelo Messenger, Apple Pay, Android Pay, e agora, os bot\u00f5es de compra.<\/p>\n<p style=\"text-align: justify;\"><strong>Google<\/strong> e <strong>Pinterest<\/strong> j\u00e1 anunciaram e inclusive j\u00e1 est\u00e3o rodando testes dos seus<em> buy buttons<\/em>, justamente para facilitarem e acelerarem as compras (e aproveitarem o impulso dos nossos dedinhos nervosos).<\/p>\n<p style=\"text-align: justify;\">O <strong>Instagram<\/strong> tamb\u00e9m j\u00e1 anunciou que testar\u00e1 novos formatos de an\u00fancios, e o \u201c<em>Comprar Agora<\/em>\u201d ser\u00e1 um deles. As blogueiras e seus posts patrocinados agradecem!<\/p>\n<p style=\"text-align: justify;\">O Social Login (que j\u00e1 quebra um galho quando vamos nos registrar em algum lugar) prepara para um passo ainda maior, onde facilitar, agilizar e integrar s\u00e3o palavras mais constantes. Para os estabelecimentos \u00e9 uma via de m\u00e3o dupla: pode aumentar a convers\u00e3o, mas pode ver as informa\u00e7\u00f5es e dados que acumulam de seus clientes ficando um pouco mais distantes, visto que apesar de continuar com as responsabilidades da entrega, as indica\u00e7\u00f5es, sugest\u00f5es e hist\u00f3ricos ser\u00e3o usadas pelo Google e outras plataformas. E se somarmos a iniciativas como o Apple Pay e Android Pay, podemos observar que o mundo mobile, \u00e9 um mundo cada vez mais veloz e c\u00f4modo e as marcas devem se atentar a isso. Pois no final das contas, al\u00e9m de detalhes, um bot\u00e3o pode fazer toda diferen\u00e7a (e nossas faturas v\u00e3o perceber essas diferen\u00e7as bem r\u00e1pido!)<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><em>Fonte: Ideia de Marketing<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hist\u00f3ria conhecida: Voc\u00ea t\u00e1 afim de comprar algo e sem sair de casa, procura em diversas lojas e acha um pre\u00e7o bacana (afinal, a internet est\u00e1 ai para romper as dist\u00e2ncias e os pre\u00e7os, n\u00e3o \u00e9?). Mas na parte do pagamento \u00e9 preciso adicionar mais e mais informa\u00e7\u00f5es. D\u00e1 at\u00e9 um desanimo e, muitas vezes, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":78,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[28,31,30,29,34,23,33,32],"class_list":["post-77","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","tag-botao","tag-buy-buttons","tag-comprar-agora","tag-compras","tag-e-commerce","tag-google","tag-instagram","tag-pinterest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Um bot\u00e3o pode fazer a diferen\u00e7a! - Mexid\u00e3o<\/title>\n<meta name=\"description\" content=\"Pensando num mundo conectado e m\u00f3vel, empresas est\u00e3o se movimentando para deixar ainda mais r\u00e1pido e f\u00e1cil a maneira com que compramos. 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