{"id":660,"date":"2016-06-21T21:48:21","date_gmt":"2016-06-22T00:48:21","guid":{"rendered":"http:\/\/www.temperim.com\/blog\/?p=660"},"modified":"2021-05-19T13:54:47","modified_gmt":"2021-05-19T16:54:47","slug":"4-dicas-para-acertar-nas-legendas-do-instagram","status":"publish","type":"post","link":"https:\/\/temperim.com\/blog\/4-dicas-para-acertar-nas-legendas-do-instagram\/","title":{"rendered":"4 dicas para acertar nas legendas do Instagram"},"content":{"rendered":"

Junto do Snapchat, o Instagram<\/strong> \u00e9 a rede social da vez para as marcas. Depois de passar o Twitter em n\u00famero de usu\u00e1rios e ganhar novos formatos de an\u00fancio, como o carrossel, a plataforma tem sido a aposta para a fideliza\u00e7\u00e3o do relacionamento com o cliente.<\/p>\n

Por ser uma rede social focada em imagens, as estrat\u00e9gias das marcas muitas vezes s\u00e3o voltadas para a quest\u00e3o visual e acabam esquecendo de outro recurso que pode fazer a diferen\u00e7a em uma postagem: as legendas.<\/p>\n

Pensando nisso, o site Social Media Today, listou quatro pontos que podem ajudar marcas a criar mais engajamento atrav\u00e9s das legendas. Confira:<\/p>\n

1 – Post uma ou duas perguntas<\/h3>\n

Quando feitas corretamente, perguntas costumam aumentar o engajamento do usu\u00e1rio com o post. A fica foi baseada em um estudo do Facebook que concluiu que mensagens com perguntas possuem taxas de engajamento mais elevados do que aqueles com declara\u00e7\u00f5es afirmativas.<\/p>\n

2) Use links de site com sabedoria<\/h3>\n

O Instagram<\/strong> procura ser uma rede social prazerosa, ent\u00e3o por mais que a plataforma tenha aprimorado seu acesso a hyperlinks, tente n\u00e3o cansar seus seguidores com posts cheios deles.<\/p>\n

De acordo com Kickstagram, servi\u00e7o de marketing do Instagram<\/strong>, o sucesso est\u00e1 em n\u00e3o sobrecarregar os usu\u00e1rios com links. Ao inv\u00e9s disso, tente inserir o link em sua bio e convidar os seguidores por meio das legendas a acessarem-no.<\/p>\n

3) Tire proveito das plataformas de integra\u00e7\u00e3o<\/h3>\n

Felizmente o Instagram<\/strong> permite fazer promo\u00e7\u00f5es integradas com outras redes sociais como Facebook, Twitter e Tumblr. Tenha isso em mente ao escrever legendas para posts nesse formato. A integra\u00e7\u00e3o de plataformas pode fornecer uma incr\u00edvel exposi\u00e7\u00e3o ao post, mas certifique-se de ajustar a legenda \u00e0 outras plataformas.<\/p>\n

4) Aposte no Storytelling<\/h3>\n

N\u00e3o \u00e9 porque o Instagram<\/strong> \u00e9 uma rede social baseada em fotos que voc\u00ea deve criar postagens sem legendas. Afinal, nem sempre \u201cuma imagem vale mais que mil palavras\u201d.<\/p>\n

A dica \u00e9 trazer contextos que ajudem os seguidores a se conectarem com a hist\u00f3ria do post, ligando uma boa legenda a uma imagem atrativa.<\/p>\n

H\u00e1 uma raz\u00e3o para Instagram<\/strong> possuir uma base de seguidores ativos de pouco mais de 400 milh\u00f5es de usu\u00e1rios \u2013 ele \u00e9 um meio social, incr\u00edvel para todos os tipos de pessoas. O que, sem sombra de d\u00favida, faz dela uma \u00f3tima oportunidade para as marcas.<\/p>\n

Sabendo aliar todas as oportunidades que a rede social oferece, e isso inclui a legenda, os anunciantes podem tornar ainda mais forte seus relacionamentos com os consumidores.<\/p>\n

 <\/p>\n

Fonte: Adnews<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Junto do Snapchat, o Instagram \u00e9 a rede social da vez para as marcas. Depois de passar o Twitter em n\u00famero de usu\u00e1rios e ganhar novos formatos de an\u00fancio, como o carrossel, a plataforma tem sido a aposta para a fideliza\u00e7\u00e3o do relacionamento com o cliente.<\/p>\n","protected":false},"author":2,"featured_media":661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[92,9,174,33],"class_list":["post-660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dica-do-chef","tag-dica-do-chef","tag-dicas","tag-dicas-para-instagram","tag-instagram"],"yoast_head":"\n4 dicas para acertar nas legendas do Instagram - Mexid\u00e3o<\/title>\n<meta name=\"description\" content=\"Junto do Snapchat, o Instagram \u00e9 a rede social da vez para as marcas. 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