{"id":368,"date":"2015-10-25T11:20:56","date_gmt":"2015-10-25T13:20:56","guid":{"rendered":"http:\/\/www.temperim.com\/blog\/?p=368"},"modified":"2021-05-19T13:56:52","modified_gmt":"2021-05-19T16:56:52","slug":"logo-logotipo-ou-logomarca-a-batalha-final","status":"publish","type":"post","link":"https:\/\/temperim.com\/blog\/logo-logotipo-ou-logomarca-a-batalha-final\/","title":{"rendered":"Logo, logotipo ou logomarca? A batalha final"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Esse infogr\u00e1fico vai resolver de uma vez por todas as suas d\u00favidas (e gerar disc\u00f3rdia)!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Este \u00e9 o t\u00edpico post criado para gerar briga entre designers e publicit\u00e1rios: a tentativa de bater o p\u00e9 e dizer \u201cessa \u00e9 a defini\u00e7\u00e3o e pronto!\u201d apenas pra receber como resposta \u201cmas a outra palavra est\u00e1 no dicion\u00e1rio, ent\u00e3o ela \u00e9 v\u00e1lida!\u201d. Ent\u00e3o, afinal de contas, qual o correto? Logo, logotipo, ou logomarca?<br \/>\n<!--more--><br \/>\nSim, existem muitos designers, profissionais de marketing, comunicadores e publicit\u00e1rios que utilizam o termo \u201clogomarca\u201d, mesmo com muita gente torcendo o nariz ao ouvir. E, sim, esse termo existe no dicion\u00e1rio. Mas <strong>\u00e9 s\u00f3 no Brasil que este termo existe<\/strong>; o restante do mundo utiliza varia\u00e7\u00f5es das palavras logo, logotipo ou marca \u2013 mas nunca logomarca.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>\u00c9 uma discuss\u00e3o besta? \u00c9. Vai mudar em algo? Provavelmente n\u00e3o.<\/strong> Mas por que n\u00e3o tocar nesta ferida novamente e gerar uma discuss\u00e3o que com certeza ter\u00e1 a participa\u00e7\u00e3o dos dois opostos \u2013 os que defendem religiosamente a utiliza\u00e7\u00e3o da palavra \u201clogomarca\u201d e os que acham que essa palavra \u00e9 uma inven\u00e7\u00e3o sem sentido?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Esse infogr\u00e1fico servir\u00e1 para que voc\u00ea entenda a origem das palavras que mais geram discuss\u00e3o na comunidade do design, o que talvez possa trazer alguns dados mais completos para a pol\u00eamica. Sim, n\u00f3s sabemos que \u00e9 uma disputa quase religiosa\u2026<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-369\" src=\"http:\/\/www.temperim.com\/blog\/wp-content\/uploads\/2015\/10\/logo-infografico1.jpg\" alt=\"logo-infografico1\" width=\"1000\" height=\"1174\" srcset=\"https:\/\/temperim.com\/blog\/wp-content\/uploads\/2015\/10\/logo-infografico1.jpg 1000w, https:\/\/temperim.com\/blog\/wp-content\/uploads\/2015\/10\/logo-infografico1-256x300.jpg 256w, https:\/\/temperim.com\/blog\/wp-content\/uploads\/2015\/10\/logo-infografico1-872x1024.jpg 872w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Sabemos\u00a0que muita gente n\u00e3o concorda, ou vai ignorar isto e simplesmente surgir com outros fatos. Entretanto, se voc\u00ea ainda tem d\u00favida se deve utilizar logo, logotipo ou logomarca, sugerimos que respire fundo e utilize o fluxograma abaixo:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-370\" src=\"http:\/\/www.temperim.com\/blog\/wp-content\/uploads\/2015\/10\/logo-infografico2.jpg\" alt=\"logo-infografico2\" width=\"1000\" height=\"1797\" srcset=\"https:\/\/temperim.com\/blog\/wp-content\/uploads\/2015\/10\/logo-infografico2.jpg 1000w, https:\/\/temperim.com\/blog\/wp-content\/uploads\/2015\/10\/logo-infografico2-167x300.jpg 167w, https:\/\/temperim.com\/blog\/wp-content\/uploads\/2015\/10\/logo-infografico2-570x1024.jpg 570w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Sabemos\u00a0que isto deve(ria) colocar um ponto final na discuss\u00e3o, mas convidamos aos que s\u00e3o contra e a favor do uso do termo \u201clogomarca\u201d para mostrarem a sua pr\u00f3pria opini\u00e3o na sess\u00e3o de coment\u00e1rios abaixo. Sempre\u00a0h\u00e1 bons argumentos!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><em>Fonte: Chocoladesign<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esse infogr\u00e1fico vai resolver de uma vez por todas as suas d\u00favidas (e gerar disc\u00f3rdia)! &nbsp; Este \u00e9 o t\u00edpico post criado para gerar briga entre designers e publicit\u00e1rios: a tentativa de bater o p\u00e9 e dizer \u201cessa \u00e9 a defini\u00e7\u00e3o e pronto!\u201d apenas pra receber como resposta \u201cmas a outra palavra est\u00e1 no dicion\u00e1rio, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,54],"tags":[95,96,61],"class_list":["post-368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dica-do-chef","category-fique-por-dentro","tag-logo","tag-logomarca","tag-logotipo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logo, logotipo ou logomarca? 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