{"id":1291,"date":"2023-06-14T21:24:28","date_gmt":"2023-06-15T00:24:28","guid":{"rendered":"https:\/\/www.temperim.com\/blog\/?p=1291"},"modified":"2026-06-10T19:51:09","modified_gmt":"2026-06-10T22:51:09","slug":"a-nova-era-do-google-analytics-4-ga4","status":"publish","type":"post","link":"https:\/\/temperim.com\/blog\/a-nova-era-do-google-analytics-4-ga4\/","title":{"rendered":"A nova era do Google Analytics 4 (GA4)"},"content":{"rendered":"<p>Saiba mais sobre o Google Analytics 4, a pr\u00f3xima gera\u00e7\u00e3o do Analytics, que coleta dados com base em eventos de sites e apps.<strong><br \/>\n<\/strong><\/p>\n<h2>Mas qual \u00e9 a diferen\u00e7a?<\/h2>\n<p>Uma das principais distin\u00e7\u00f5es entre o Universal Analytics e o GA4 reside na abordagem de an\u00e1lise de eventos em vez de visualiza\u00e7\u00f5es de p\u00e1gina. No passado, quando o Universal Analytics foi lan\u00e7ado h\u00e1 muitos anos, o foco era medir quantas pessoas acessavam uma p\u00e1gina e quando elas a deixavam. Embora pud\u00e9ssemos obter informa\u00e7\u00f5es como taxa de rejei\u00e7\u00e3o, esse sistema de an\u00e1lise n\u00e3o estava centrado em eventos.<\/p>\n<p>No GA4, por sua vez, qualquer intera\u00e7\u00e3o com um site ou aplicativo \u00e9 considerada um evento. Desde cliques do usu\u00e1rio at\u00e9 visualiza\u00e7\u00f5es de p\u00e1gina, compras, pesquisas e solicita\u00e7\u00f5es, todos esses eventos podem ser rastreados, algo que n\u00e3o era poss\u00edvel com o UA.<\/p>\n<p>O GA4 \u00e9 um novo tipo de propriedade ideal para o futuro das medi\u00e7\u00f5es:<\/p>\n<ul>\n<li>Coleta dados de sites e apps para mostrar mais informa\u00e7\u00f5es sobre a jornada do cliente;<\/li>\n<li>Usa dados com base em eventos em vez de sess\u00f5es;<\/li>\n<li>Inclui controles de privacidade, como medi\u00e7\u00e3o sem cookies, modelagem comportamental e estimativa de convers\u00e3o;<\/li>\n<li>Oferece recursos preditivos que d\u00e3o orienta\u00e7\u00f5es sem modelos complexos;<\/li>\n<li>Faz integra\u00e7\u00f5es diretas com plataformas de m\u00eddia, ajudando a promover a\u00e7\u00f5es no seu site ou app.<\/li>\n<\/ul>\n<h2>E qual \u00e9 a import\u00e2ncia de adequar o meu site?<\/h2>\n<p>O acesso ao hist\u00f3rico do UA ter\u00e1 disponibilidade somente at\u00e9 junho de 2024, conforme anunciado pelo Google. Ap\u00f3s essa data, os dados do hist\u00f3rico do UA n\u00e3o estar\u00e3o mais acess\u00edveis. Somente o GA4, novo tipo de propriedade do Google Analytics, coletar\u00e1 os novos dados do seu site. Essa situa\u00e7\u00e3o aumenta a urg\u00eancia da migra\u00e7\u00e3o para o GA4.<\/p>\n<p>Caso esteja realizando campanhas do Google Ads que utilizem convers\u00f5es e p\u00fablico-alvo definidos no Universal Analytics, suas campanhas ser\u00e3o interrompidas e voc\u00ea perder\u00e1 insights importantes que impulsionam seus neg\u00f3cios!<\/p>\n<p>Fazer a migra\u00e7\u00e3o de forma correta, entendendo o que \u00e9 necess\u00e1rio adaptar ou o que acrescentar, permitir\u00e1 maior seguran\u00e7a nas an\u00e1lises, sem risco de perder informa\u00e7\u00f5es importantes ap\u00f3s o encerramento do UA.<\/p>\n<p><a href=\"https:\/\/www.temperim.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-new.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1298\" src=\"https:\/\/www.temperim.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-new.jpg\" alt=\"\" width=\"1864\" height=\"980\" srcset=\"https:\/\/temperim.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-new.jpg 1864w, https:\/\/temperim.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-new-300x158.jpg 300w, https:\/\/temperim.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-new-1024x538.jpg 1024w, https:\/\/temperim.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-new-768x404.jpg 768w, https:\/\/temperim.com\/blog\/wp-content\/uploads\/2023\/06\/ga4-new-1536x808.jpg 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/a><\/p>\n<p>Migra\u00e7\u00e3o eficiente garantida!<\/p>\n<p>Estamos prontos para realizar a transi\u00e7\u00e3o completa do UA para GA4, com a implementa\u00e7\u00e3o correta em seu projeto.<\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #ff6600;\">Conte com a Temperim para ajudar com a migra\u00e7\u00e3o com seguran\u00e7a!<\/span><br \/>\n<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/temperim.com\/#contato\" target=\"_blank\" rel=\"noopener\"><u>Fale conosco e solicite seu or\u00e7amento.<\/u><\/a><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Estamos prestes a presenciar um avan\u00e7o significativo na an\u00e1lise de dados com a introdu\u00e7\u00e3o do Google Analytics 4 (GA4), que substituir\u00e1 o Google Universal Analytics (UA). A partir de 1\u00ba de julho de 2023, o GA4 se tornar\u00e1 o padr\u00e3o, enquanto o UA ser\u00e1 desativado no m\u00eas seguinte.<\/p>\n","protected":false},"author":3,"featured_media":1292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,54],"tags":[],"class_list":["post-1291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicado","category-fique-por-dentro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A nova era do Google Analytics 4 (GA4) - Mexid\u00e3o<\/title>\n<meta name=\"description\" content=\"Estamos prestes a presenciar um avan\u00e7o significativo na an\u00e1lise de dados com a introdu\u00e7\u00e3o do Google Analytics 4 (GA4), que substituir\u00e1 o Google Universal Analytics (UA). A partir de 1\u00ba de julho de 2023, o GA4 se tornar\u00e1 o padr\u00e3o, enquanto o UA ser\u00e1 desativado no m\u00eas seguinte. \u00c9 o momento oportuno para explorar essa nova ferramenta em detalhes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/temperim.com\/blog\/a-nova-era-do-google-analytics-4-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A nova era do Google Analytics 4 (GA4) - Mexid\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Estamos prestes a presenciar um avan\u00e7o significativo na an\u00e1lise de dados com a introdu\u00e7\u00e3o do Google Analytics 4 (GA4), que substituir\u00e1 o Google Universal Analytics (UA). 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